Privacy Policy
StartSearch Privacy Policy
Comprehensive statutory privacy guidelines governing data collection, express rider dispatch, Kuppam farm sourcing, and DPDPA 2023 compliance across Andhra Pradesh.
1. Overview & Statutory Scope
This Privacy Policy governs how StartSearch collects, processes, stores, and protects personal data across its mobile application and online web portal at https://roverinco.com/.
StartSearch operates exclusively across Andhra Pradesh (AP), sourcing 100% farm-fresh produce directly from local partner farmers in Kuppam under the official Memorandum of Understanding (MoU) of KADA (Kuppam Area Development Authority). This policy complies with India's Digital Personal Data Protection Act, 2023 (DPDPA) and the Information Technology Act, 2000.
2. Kuppam Direct Farm Sourcing Transparency
Agricultural supply chain data related to daily 5:00 AM Kuppam harvests is processed to verify organic authenticity and track transit times from field to dark store.
By removing wholesale brokers, StartSearch ensures direct digital transparency, returning fair wages to Kuppam growers while guaranteeing wholesale pricing for Andhra Pradesh households.
3. Personal Information Direct Collection
We collect the following personal data explicitly provided by users during account setup or checkout:
- Mobile Phone Number: Used for secure SMS OTP authentication and delivery rider communication.
- Delivery Addresses: Residential or workplace addresses in Andhra Pradesh for express rider dispatch.
- User Profile Info: Account name, saved favorite items, and preferred payment methods.
4. Automated Device & App Diagnostics
When using the StartSearch mobile app or web portal, technical telemetry is collected automatically to ensure platform security and optimize app performance.
This includes device hardware model, operating system version, unique device identifiers, IP address, and crash log analytics.
5. Sensitive Personal Data (SPDI) Exclusions
In compliance with SPDI Rules 2011, StartSearch does NOT store raw credit card numbers, CVVs, net banking passwords, or UPI PINs on its servers.
All financial transactions are tokenized and processed via RBI-approved, PCI-DSS compliant payment gateways (Razorpay & Bank UPI).
6. Lawful Basis for Data Processing
StartSearch processes personal data solely under valid legal grounds under DPDPA 2023:
- Explicit User Consent: Provided during OTP sign-in and checkout confirmation.
- Performance of Contract: Fulfilling doorstep delivery of ordered grocery items.
- Legal & Regulatory Compliance: Statutory invoicing, GST reporting, and agricultural auditing under KADA guidelines.
7. Express Delivery & GPS Rider Dispatch
Location data is accessed exclusively while the app is active to locate nearby micro-fulfillment dark stores in Andhra Pradesh and display live rider dispatch tracking on the interactive map.
Riders receive delivery address coordinates and customer phone masked aliases for safe, private doorstep arrival.
8. OTP Secured Doorstep Handoff Protocols
Every order fulfillment requires a 4-digit OTP generated securely inside the StartSearch mobile app.
This verification code ensures that packages are handed off exclusively to the intended recipient or authorized household member, preventing misdelivery or loss.
9. 1-Click Instant Wallet Refund Processing
In cases where delivered fresh produce does not meet farm-fresh quality standards, users can request an instant 1-click refund through the app within 24 hours.
Approved claims credit Mana Wallet immediately, requiring photo proof upload for quality control auditing.
10. Data Retention & Encryption Standards
All user data transmitted between the StartSearch mobile app, web storefront, and backend REST APIs is encrypted using 256-bit SSL (TLS 1.3) protocols.
Order histories and tax records are retained only for the duration required by Indian accounting laws, after which personal markers are sanitized.
11. Third-Party Service Provider Integration
StartSearch collaborates with vetted infrastructure partners (SMS gateways for OTP dispatch, RBI licensed payment aggregators, and cloud server hosting).
All third-party partners are bound by strict non-disclosure and data protection contracts forbidding unauthorized data monetization or re-sharing.
12. Cookies & Local Storage Policy
The web portal at https://roverinco.com/ utilizes essential HTTP cookies and browser LocalStorage.
These store active language choices, session tokens, and cart contents locally on your device without tracking external browser browsing habits.
13. Data Principal Rights Under DPDPA 2023
Under India's DPDPA 2023, StartSearch users retain complete ownership over their personal information:
- Right to Summary: Request a summary of personal data processed by StartSearch.
- Right to Correction & Erasure: Update outdated addresses or request complete account deletion.
- Right to Withdraw Consent: Revoke consent for promotional notifications at any time in app settings.
14. Indian Data Localization Compliance
In adherence to Indian data sovereignty directives, all user accounts, delivery logs, and payment transaction logs are stored exclusively on secure cloud servers physically located within India.
15. Protection of Minors
StartSearch quick-commerce services are intended solely for individuals aged 18 years or older.
We do not knowingly collect personal information from children. If an account is found to belong to a minor without parental oversight, it will be deactivated immediately.
16. Grievance Redressal Officer Contact
For privacy inquiries, data access requests, or statutory grievances under DPDPA 2023, contact our Data Protection Officer:
Grievance Desk: StartSearch Data Privacy Cell (Rover Inco)
Official Portal: https://roverinco.com/
Email Contact: info@roverinco.com / support@roverinco.com
Postal Address: Kuppam, Chittoor District, Andhra Pradesh — 517425, India